THE BRIEF

From taking over Harujuku with wildpostings, to headlining all media platforms, Hajime Sorayama and PUMA’s first ever collaboration fully sparkled renowned artist’s creative vision and German sport brand’s rich heritage.

The full range collection of footwear, apparel and accessories feature Sorayama’s animal prints for the first time ever, while the robotic leaping CAT is exclusively designed for PUMA.

Capabilities

Partnership Management, Product Design & Development, Communication Strategy, Creative Production, Creative Marketing