THE BRIEF

PUMA teams up with JJJJound for the first time to launch a two piece collection focusing on the “Creative Process” in the Internet Era.

The shoe collection is toned in two low-saturation colours, limestone and putty and was designed to be comfortable-to-wear by featuring perforation on the side with flat laces on the top.

JJJJound also opens its first-ever pop-up in Shanghai. A mock office set-up is highlighted by a click-farm, possibly satirizing the rise of bots.

Capabilities

Partnership Management, Product Design & Development, Communication Strategy, Creative Marketing, Creative Production, Event Curation