THE BRIEF

Rihanna is back with PUMA ! To celebrate one of the most anticipated collabs of the year, SHANGHAI turns into a Riri town, with the launch of creative OOH, CGI social activation, Pop-Up space with art installation.

CAPABILITIES

PUMA also teams up with VOGUE for an exclusive party. Hosted by editor-in-chief Margaret Zhang, the invite-only event sees all the stars styled in FENTY x PUMA avanti, which has generated huge social buzz.